Human beings have always been fascinated by tobacco and this has been justified by the antediluvian man who exhibited traces of nicotine. It can be obviously assumed that tobacco used in that era was harder and rawer than that used in any of the cigarettes today be it even the cheapest ones. Tobacco ruled for a certain period of time before it took the form of a cigarette.

Cigarette has its origin in 18th century, but it became popular after Crimean war. The filter-tip cigarettes were introduced in early 1920, which have now turned into a vast business of manufacturing 5.5 trillion cigarettes per year. In order to make profit out of this widely increasing field various tobacco companies are providing their products, but Marlboro occupies its special dignity among them.

Marlboro is the most popular cigarette brand in the world, initially when someone reads this statement the question arises in his/her mind why it is so? Well before going to answer this question, lets consider an example that why the entire Xeroxs machines are known as Xerox machine all over the world, although Xerox is the generic name of that machine. The same condition is applied for Marlboro, thats why it strikes to both smokers and non-smokers in the world.

Except from its quality standards and marketing strategies, given below are some more reasons which made Marlboro a milestone in the field of cigarettes. Although in 1924, Marlboro was initially launched as women’s cigarette, but it had to rebuild its reputation after the disaster of Second World War. And when Marlboro came back, it was absolutely new package including romanticized charm of the cowboy.

In the concern of Marlboro, it is completely relevant to know cowboys are deemed as heroes in major parts of the world including America. Especially in America, these cowboys are considered as the pioneer of love and first romanticized heroes. These cowboys are looked down and alleged as the symbols of courage and innovative nature.

They are the ultimate men with tougher skills. The planning executives of Marlboro were given the challenge to groom this symbolic nationalism and they did that job very well. This resulted into superior brand of cigarette which changed the views of people towards cigarette.

If you look at the Marlboro advertisements you will find them focusing on brevity and virility with a hidden message that everyone should imitate them. They used horses instead of jeeps in their advertisement which again represented the masculinity of their heroes. Besides this, three different variants regular, lights and menthol with distinct packaging are the reason behind the increasing craze of Marlboro.

Along with these all strategies one thing that makes it superior cigarette brand is its quality. The quality factor is never compromised by Marlboro which makes it leading cigarette brand with hundred percent customer satisfactions. Other reasons behind the popularity of Marlboro include cheap production from other leading cigarette manufacturers which has attracted smokers towards Marlboro. Apart from all these features the most important reason behind the success of Marlboro cigarette is its affordable price which means a lot for cheap smokers. These all features strengthen the brand and luxury of Marlboro cigarette.

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