If affiliates offer direct links, linking directly to a merchant’s site, that causes a merchant’s site to go up in its page rank. If an affiliate program redirects these links through the program, the merchant does not get the same benefit. …. We build a store that literally takes two minutes to build, and you can have the entire store front of products that you could put on your site out of the Amazon catalog. So you can have a store about affiliate marketing books for …

Read more from the original source:
Interview with Gene Kavner-Former World-Wide Leader of the Amazon …